Benchmark: LeadLoop Campaign Launches - Personal Injury Lawyer - Providence, RI

Business Type: Personal Injury Lawyer
Business Location: Providence, RI
Services Offered: Car Accidents, Motorcycle Accidents, Slip & Falls, Premises Liability, Wrongful Death, Nursing Home Incidents, Medical Malpractice, Truck & Tractor Trailer Accidents, & more
Sign-Up Date: 8/4/2011
Benchmark: LeadLoop Campaign Launched - 10/5/2011
Woman with neck pain

We just launched a LeadLoop campaign for a personal injury law firm in Rhode Island. The campaign is compartmentalized and hyper-focused on the needs of relatively narrow niches of prospective clients. A/B & Multivariate testing is in-place and we're looking forward to optimizing the campaign as data begins to roll in.

Landing pages for personal injury lawyers are similar to other types of landing pages, but doing an excellent job can be more difficult. The main reason for this is that lawyers and prospective clients often think differently. For example, personal injury lawyers view premises liability and slip and fall cases as distinct categories of lawsuits, whereas prospective clients might not know the difference between the two. People injured in a car accident seeking compensation for lost wages, medical bills, and pain and suffering might think they need a "car accident lawyer" to help them. The problem is that a car accident lawyer might be a lawyer that helps get traffic offenses removed from driving records, rather than someone who persuades an insurance company to issue large settlements.

Expect further updates on personal injury lawyer landing pages, phone call lead generation, etc. as this campaign progresses.

See also: Video Shoot: Personal Injury Law Firm - Rhode Island