Sign-Up: Brake Shop, Auto Repair & Maintenance, Service Center - Wakefield, RI
This franchise business has had a web site for years, and they have a Facebook page, but until recently, they hadn't attempted to gain market share and acquire new customers via the internet. Their updated web site allows customers to book appointments online and they'd like this new function on their web site to have more exposure. While they plan to continue their investment in direct mail, they are attempting to shift their focus away from traditional, offline advertising and migrate their advertising budget toward the internet and toward younger vehicle owners. They offer student discounts as part of their active effort to attract more customers from nearby University of Rhode Island.
This business recently changed its phone number and there is inconsistent and inaccurate contact info all over the web. As it currently stands, a prospective customer might have to look in 4 or 5 sources before they find current & correct contact details for this business.
EssentialOptimization standardizes and optimizes a given business' profiles across the web - systematically and progressively - on an ongoing basis. Typically, the highest priority of an EssentialOptimization campaign is to expand geographic reach and increase ranking on Google Places. However, due to this service center's "directory disarray," cleaning up the mess is priority #1. Fortunately, the two objectives go hand-in-hand, as accurate, consistent listings on third party directories can become citations for a given Google Places business listing, which in turn increases ranking for that listing.
The owner is excited to get started on his EssentialOptimization campaign, and he plans to evaluate the results carefully. If SnapGrow doesn't deliver, he has no obligation to continue paying for it. Our policy of providing our clients with the login credentials for every account we use to claim their business' brand in EssentialOptimization campaigns (should they decide to cancel) would prevent headaches if they were no longer running their EssentialOptimization campaign and they changed their phone number again.
If we were superstitious, we wouldn't share the following fact, but to date, we've NEVER had any of our clients take advantage of either of those customer-friendly policies. Treating our customers well has led our customers to treat us well in return.