This restaurant thrives because locals and tourists alike who go there enjoy the food, drinks, and atmosphere, rather than because of a large advertising budget. Their internet presence before signing up for SnapGrow consists of their web site, a Facebook page with more than 300 "likes," and a featured listing on an online restaurant directory. If you were to look for the restaurant by name, you'd be likely to find their web site, their Google Places profile, their listing on sites like Yelp, TripAdvisor, and Urbanspoon, and similar directories. However, as it currently stands, if you were to search for terms like "restaurants," "places to eat," etc., you'd be unlikely to find this Narragansett restaurant.
This restaurant & pub sponsors a softball team in Narragansett, RI and this was the first year that a member of the SnapGrow team participated. Perhaps coincidentally, this was also the first year that the team won the championship! The restaurant hosted the players post-game for food and drinks, and a co-founder of SnapGrow got to know the owners over the course of the softball season.
The owners - father and son - were looking for someone to help put them "on the map" and SnapGrow answered the call. Their EssentialOptimization campaign will increase their rank on Google Places, Bing Maps, Yahoo! Local, and other important parts of the "local web." The local section of search engines (the section that EssentialOptimization works on) is even more prominent on mobile phones than on laptops and desktops, and a lot of people use their phones to find restaurants and bars. Narragansett, RI has a lot of restaurants, pubs, and bars, and a lot of people looking to go out, so dominating the 7-pack for as many relevant terms as possible is not going to be easy, but once accomplished, it will substantially increase the number of people looking for a place to grab food and drinks in the area who find this restaurant. Internet marketing for Narragansett restaurants it not easy, but we're up for the task.