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This family owned and operated, full-service landscaping company specializes in swimming pool installations, pool decks, hot tubs, koi ponds, patios and fences. They also supply and plant shrubs, as well as flowering and foliage plants, including annuals and perennials. They operate a retail flower and garden shop, where they sell floral arrangements, gift baskets, indoor and outdoor plants, Christmas trees, and seasonal decorations. Plants are also grown on premises for transplant to landscape construction project sites.

The owner is active in his community, where he serves as a member of the Zoning Board, and also coaches Little League. He designed and installed a fenced-in pool and patio for his own home that he uses as a demo for prospective clients—whom he invites into his home to see his work in person.

Upon examining Google Analytics for his website, it was evident that he is receiving relatively few unique visitors per month, and that more than half found his web site by searching for the exact name of his business. Further, there are search terms directly relevant to his business that trigger the inclusion of Google Places results on Google.com Search Engine Results Pages (SERPs) for which he does not presently rank.

Since he will soon be going into his off season, he is starting with EssentialOptimization to correct and optimize his presence on Google Places, Yahoo! Local, Bing Maps, and other online local business directories, with the goal of bringing more foot traffic into the garden shop by making it easier to find online. This should position him well for the spring, when we will launch a LeadLoop campaign focused on generating phone call leads for larger landscape construction jobs in Rhode Island.

We just launched a LeadLoop campaign for a personal injury law firm in Rhode Island. The campaign is compartmentalized and hyper-focused on the needs of relatively narrow niches of prospective clients. A/B & Multivariate testing is in-place and we're looking forward to optimizing the campaign as data begins to roll in.

Landing pages for personal injury lawyers are similar to other types of landing pages, but doing an excellent job can be more difficult. The main reason for this is that lawyers and prospective clients often think differently. For example, personal injury lawyers view premises liability and slip and fall cases as distinct categories of lawsuits, whereas prospective clients might not know the difference between the two. People injured in a car accident seeking compensation for lost wages, medical bills, and pain and suffering might think they need a "car accident lawyer" to help them. The problem is that a car accident lawyer might be a lawyer that helps get traffic offenses removed from driving records, rather than someone who persuades an insurance company to issue large settlements.

Expect further updates on personal injury lawyer landing pages, phone call lead generation, etc. as this campaign progresses.

See also: Video Shoot: Personal Injury Law Firm - Rhode Island

This family-owned fence company does some commercial fencing, but principally focuses on residential jobs. Their cedar fences are all custom-made with materials generally sourced locally, but at a minimum from within the United States. This results in higher quality fences than you get by purchasing pre-fabricated 6' or 8' sections of fencing from places like Home Depot or Lowe's.

The off-season is around the corner for fence companies and this particular fence company signed up for EssentialOptimization now in order to be well-positioned for their next busy season in spring of 2012. After hearing about SnapGrow from an extremely satisfied client, they are expecting SnapGrow to deliver excellent results. We're confident that we can help them dominate Google Places in and immediately around North Smithfield, and that we can give them a solid presence well into Southeastern Massachusetts as well. We also expect to launch a LeadLoop campaign in the spring to drive more phone call leads to this business.

This restaurant thrives because locals and tourists alike who go there enjoy the food, drinks, and atmosphere, rather than because of a large advertising budget. Their internet presence before signing up for SnapGrow consists of their web site, a Facebook page with more than 300 "likes," and a featured listing on an online restaurant directory. If you were to look for the restaurant by name, you'd be likely to find their web site, their Google Places profile, their listing on sites like Yelp, TripAdvisor, and Urbanspoon, and similar directories. However, as it currently stands, if you were to search for terms like "restaurants," "places to eat," etc., you'd be unlikely to find this Narragansett restaurant.

This restaurant & pub sponsors a softball team in Narragansett, RI and this was the first year that a member of the SnapGrow team participated. Perhaps coincidentally, this was also the first year that the team won the championship! The restaurant hosted the players post-game for food and drinks, and a co-founder of SnapGrow got to know the owners over the course of the softball season.

The owners - father and son - were looking for someone to help put them "on the map" and SnapGrow answered the call. Their EssentialOptimization campaign will increase their rank on Google Places, Bing Maps, Yahoo! Local, and other important parts of the "local web." The local section of search engines (the section that EssentialOptimization works on) is even more prominent on mobile phones than on laptops and desktops, and a lot of people use their phones to find restaurants and bars. Narragansett, RI has a lot of restaurants, pubs, and bars, and a lot of people looking to go out, so dominating the 7-pack for as many relevant terms as possible is not going to be easy, but once accomplished, it will substantially increase the number of people looking for a place to grab food and drinks in the area who find this restaurant. Internet marketing for Narragansett restaurants it not easy, but we're up for the task.